In the modern age, convenience is key. Balancing demanding work schedules with family and commitments is difficult for everyone, and so we often gravitate towards things that make our lives easier. As such, apps have begun to take over from traditional websites for both their simplicity and accessibility.
Let’s take a look at four of the reasons more and more of us are turning to apps to help streamline our time and our lives.
One of the main reasons we gravitate towards apps over traditional websites is the ease with which we can access them. Mobiles can be carried in pockets, and apps can be accessed almost immediately by just a few taps on a screen.
This irradicates the need to load up a laptop or desktop, open up a separate browser, type something into the search bar and wait for the webpage to load. Instead, we are met with what we are searching for in seconds, and can therefore access it from anywhere and at any time.
Many sectors benefit from the accessibility that comes with mobile apps, but this is perhaps clearest when it comes to iGaming. The reasons why UK players are switching to mobile casino apps over their website counterparts have a lot to do with how easy they are to access. Mobile casinos, by existing in a person’s pocket, can be used whenever the individual has a spare five minutes, thus encouraging more people to access this form of entertainment.
Another reason mobile apps are advantageous over websites is the fact they facilitate much more secure payment options for their customers. Apps are able to store data locally within a device and keep this information safe through various encryption and authentication methods.
This removes the need for buyers to part with their sensitive information on potentially untrustworthy websites and significantly decreases the likelihood of hacking and data leaks.
The e-commerce sector greatly benefits from this, as they can provide their customers with valuable peace of mind when it comes to checking out, and thereof encourage them to make more purchases on the app itself.
One of the greatest assets of mobile apps over websites is the opportunities for personalisation and customisation that they offer. Upon opening an app, most users are asked to choose their preferences.
Additionally, app developers are able to tailor their apps to the geographical location of their users, ensuring the content is relevant and useful to the area in which the individual is based. As such, these apps are more likely to become favoured by the user, over website equivalents, as it may make them feel more like an individual as opposed to another number.
Certain apps benefit from allowing user personalisation a lot more than others. Fitness apps, for example, can allow users to customise their home page by adding their favourite workouts. The app can then personalise that experience by recommending similar workouts to the user.
Additionally, a huge strength of apps is how easy it is for businesses to communicate with their users. Instead of sending countless emails that are likely going to be lost in customers' inboxes or deleted outright. Instead, apps are able to send their users notifications that are much more likely to be seen and can be both short and snappy and promote with ease.
Particular sectors that benefit from the ease with which messages can be communicated within apps are food delivery services and holiday planning services, both of which are updated regularly with various offers and incentives that they will want to communicate to their customers.
