In a nod to the Canary Islands, Primark has launched a special sweatshirt dedicated to Santa Cruz de La Palma as part of its latest collection. The design, which features palm trees, waves, and a setting sun in soft blue and red tones, celebrates the charm of this insular capital.
Even the city's mayor, Asier Antona, shared the design on social media, proudly asking: “What do you think about Primark releasing this sweatshirt about Santa Cruz de La Palma? It's amazing, we’re trending!”
Primark, with four stores in the Canary Islands - two in Gran Canaria, one in Tenerife, and one in Lanzarote - where residents can purchase the sweater, a symbolic tribute to a city known for its natural beauty but often confused with other destinations in Gran Canaria (Las Palmas) and Mallorca (Palma).
With 56 stores in Spain, Primark continues to increase its presence, showcasing cities from around the world in its fashion collections—and now, Santa Cruz de La Palma joins the ranks of Paris, London, and New York!
