Nutella has launched a new limited-edition collection as part of their campaign "A Good Day Starts at Home," inviting people to see their surroundings with fresh eyes and rediscover everyday beauty.
The campaign highlights local tourism through a collection of 17 jars, each featuring an image of a sunrise captured in a special location from each region of Spain.
These selected areas, either natural, cultural, or urban settings, showcase the diversity and unique character of the country. The sunrises symbolise new beginnings, while Nutella jars serve as windows into the heart of the country.
For the Canary Islands, the chosen site is the Maspalomas Sand Dunes in Gran Canaria, a stunning landscape of wind-sculpted dunes creating one of the most unique scenes in Europe. These golden mountains of sand change shape with each dawn, while an endless beach merges with the Atlantic Ocean, watched over by the historic Maspalomas lighthouse.
The 17 locations featured on the jars are:
• Andalucía: Torcal de Antequera (Málaga)
• Aragón: Alquézar (Huesca)
• Asturias: Playa de Campiechos (Valdés)
• Balearic Islands: Portocolom (Mallorca)
• Canary Islands: Maspalomas Dunes (Gran Canaria)
• Cantabria: Playa de la Arnía (Piélagos)
• Castilla-La Mancha: Campo de Criptana (Ciudad Real)
• Castilla y León: Embalse de Burguillo (Ávila)
• Catalonia: Park Güell (Barcelona)
• Community of Madrid: Retiro Park (Madrid)
• Valencian Community: Cabo Cervera (Alicante)
• Extremadura: Meandro el Melero (Cáceres)
• Galicia: Playa de as Catedrais (Lugo)
• Navarra: Camino de Santiago
• Basque Country: La Concha Bay
• Murcia: Santiago de la Ribera (San Javier)
• La Rioja: Vineyards of La Rioja
Through this campaign, Nutella reaffirms its commitment to celebrating local beauty and the small things that make each day special. "A Good Day Starts at Home" encourages people not only to discover or rediscover their surroundings, but also to enjoy them daily as good days begin at home with Nutella.
