Residents of the Canary Islands can now have their groceries delivered to their doorstep in minutes, thanks to a new partnership between Just Eat and the HiperDino supermarket chain.
This collaboration allows users of Just Eat to purchase a wide selection of fresh produce and daily essentials from HiperDino via the Just Eat app. The initiative combines the trusted quality of HiperDino’s products with Just Eat’s efficiency, convenience, and real-time order tracking.
Paula Pascual, Commercial Director of Just Eat in Spain, highlighted the company’s commitment to adapting to customer needs and making their lives easier. “This agreement with HiperDino reflects our dedication to forming regional partnerships with trusted retailers. We are excited to welcome more partners to our platform while ensuring the reliability and compliance of our services,” she stated.
Eduardo Prieto, IT Director at HiperDino, emphasised the supermarket’s focus on digital transformation and innovation. “At HiperDino, we continuously looking for new ways to enhance customer experience. This partnership is a significant step in our digital strategy, allowing us to improve product accessibility and align with evolving consumer habits,” he explained.
The Rise of Digital Grocery Shopping
The demand for digital grocery shopping is on the rise in the Canary Islands. According to Just Eat’s Gastrómetro 2024 report, the ‘grocery basket’ category has seen the highest growth in the region over the past year. Additionally, a study by Just Eat and PA Consulting titled The Rapid Evolution predicts that by 2029, online grocery shopping will have a market share of 16%.
This partnership is Just Eat’s first collaboration with a supermarket chain in the Canary Islands. The service is currently being piloted in two key HiperDino locations, with plans for further expansion in the coming months.
