The Councillor for Tourism of the Tenerife Cabildo, José Gregorio Martín Plata, announced yesterday that as part of the presentation of the new brand and marketing plan in April, Tenerife has a specific action plan for the French tourism market.
He confirmed this in a meeting with the French consul based on the island, Bernard J. Lonis, discussing strategies for what is the fourth issuing market for tourists to Tenerife. "We are going to promote the destination through a totally innovative strategy, which will begin next month with the aim of increasing the arrival of tourists when the situation of the pandemic improves”.
