The Rise of Global Shopping Days
With shopping predominantly taking place online, there are an increasing number of global shopping days available to consumers. Major events such as Black Friday, Cyber Monday and Singles' Day have all become global phenomena, popular around the world.
Black Friday and Cyber Monday both originated in the US. Black Friday takes place directly after Thanksgiving, and was a way to encourage shoppers to head into physical stores to make purchases.
Cyber Monday was the online counterpart, though these days both are huge online. Singles' Day originated in China and is a day to celebrate those not in a relationship, encouraging consumers to splash out on themselves.
The global shift toward online shopping is heavily based on the younger generations. Millennials and Gen Z are strong online shoppers, looking for increased reliance on e-commerce for convenience. Shoppers tend to find that online stores offer better prices and a wider range of products to choose from.
Shipping and return policies have also vastly improved, alongside the overall shopping experience, which includes better technology such as mobile apps, product filters and virtual assistance. All of this helps to make the online shopping experience easier and more accessible.
Taking a Look at Singles' Day
Surprisingly, in terms of shopping and purchase volume, Singles' Day is the largest sales event in the world. With its origins in China, this makes sense, as there are millions of online shoppers in that country. Additionally, Singles' Day has become the number one sales day in that country.
Part of the growth has been boosted by the huge growth in e-commerce platforms, which make it easier to get hold of discounts and promotions as well as a vast array of different products. Additionally, as the day falls on 11th November, it's in a prime position just before Christmas and a great day for getting good deals on gifts. With this day comes a wealth of different discount codes and promotions for Singles’ Day, all of which can really boost the sales of a range of products.
Codes like these can really add value to a shop, as it means that consumers can get high-quality items without paying full price for them. As such, discount codes can influence purchase behaviour, especially when some items are discounted and others are not. However, it's important to remember that these codes are part of a larger, smart shopping strategy, which can really help consumers to make their budget stretch to cover all they want to buy.
Discount codes are a smart way to balance quality and affordability, but so is timing. Looking out for deals and promotions, and holding off on larger purchases for days like Singles' Day also becomes part of it. Consumers would also do well to check out a variety of different sites to find out which offer the best deals on specific products. Signing up to newsletters, brand loyalty programmes, referral schemes or other seasonal promotions all combine to provide more affordability across a wide range of products and services throughout the year.
The Future of Online Shopping Days
Online shopping is an area that continues to grow. There are many reasons for this growth, especially post-COVID. A lot of these are to do with the fact that consumers find it easy to shop and compare products online. It's far easier than walking to different physical shops to compare what's on offer.
Additionally, online shopping allows for far easier bulk-buying options, which means that shoppers can save here too. And of course, shopping online is a lot less hassle, and offers far more time-saving opportunities. The use of subscription services, loyalty programs and discount codes also offers the perceived reduction in cost of the additions of online shopping, such as shipping and delivery charges.
The younger demographics, notably Gen Z, have also adopted online shopping far more quickly, using a range of platforms such as TikTok Shop and Temu to make cheap, speedy purchases. Online marketplaces have also continued to push for further convenience and access to products from global sellers, which helps reduce costs further.
The rise of global shopping days clearly reflects a change in consumer shopping habits. With improved delivery, sustainability and user experience options, the popularity of online shopping is only going to increase.
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