Spain’s online gambling market broke records in 2024, with total gross gaming revenue (GGR) soaring to €1.45 billion. This 17.6% year-on-year increase marks a new high for the country’s thriving digital gambling industry, as both online casinos and sports betting reported robust growth.
Fuelled by growing player demand and technological innovation, the casino vertical led the charge, with online slots emerging as the undisputed frontrunner. Their popularity stems from fast-paced gameplay, vibrant themes, and attractive rewards.
A key factor behind this growth is the widespread hunt for no deposit bonuses, which give players the chance to spin and win without financial commitment. Most players seek these bonuses directly from operators or through sites like BonusBandits, which is a reputable and trustworthy site that curates the best no deposit offers available. This ease of access continues to drive engagement and boost overall market momentum.
According to data released by the Dirección General de Ordenación del Juego (DGOJ), online casinos remained the top revenue contributor, generating €730.7 million in GGR, a 17% rise from 2023. Within this category, online slots continued to dominate with €472.2 million, reflecting a 22.8% increase. Live roulette followed with €208.8 million, while non-live roulette brought in €24.9 million.
Sports betting was another area that experienced a notable upswing. Total revenue from this vertical reached €608.9 million, growing 23.8% year-on-year, the highest growth rate among all segments. Live betting narrowly led with €285.1 million, closely trailed by pre-match betting at €284.7 million. Other bet types accounted for €32.3 million.
While poker remained a key component of Spain’s online gambling ecosystem, it experienced a downturn. Poker revenue fell 5% year-on-year to €100.1 million. Of this, €73.6 million came from tournaments and €26.4 million from cash games.
Conversely, bingo saw impressive growth, reaching €14.9 million — a 23.8% increase from 2023. Contests, however, recorded a sharp decline, contributing just €7,057, which represents a 98.5% drop.
One of the major drivers behind this growth was a substantial increase in marketing expenditure. Operators spent €526.3 million on marketing in 2024, up 30.4% from the previous year. Bonuses made up the largest portion at €261.5 million — a 30.8% rise — primarily due to the reintroduction of welcome bonuses following regulatory adjustments in April.
Spending on other marketing channels, including advertising, affiliate partnerships, and sponsorships, also rose significantly, helping to boost player engagement and acquisition. The heightened marketing activity coincided with a sharp increase in user engagement. The number of active players grew 21.7% to 1.9 million. Active accounts rose 26% to 3.8 million, while the average number of monthly active accounts increased by 23.5% to 1.4 million. New account creation saw an even more significant jump, with a 34.7% year-on-year increase, averaging nearly 152,000 new accounts per month.
In short, Spain’s record-breaking €1.45 billion in online gambling revenue highlights the sector’s strong momentum heading into 2025. With key segments like online slots and live betting continuing to thrive and regulatory changes enabling more aggressive marketing, Spain’s digital gambling market is poised for continued expansion in the years to come.
