The Fuerteventura Tourism Board met with Scandinavian tour operator Apollo on Friday, to agree on a strategy with the goal of regaining Scandinavian tourists. The initiative aims to highlight some of the products and services the island offers, as well as to finalize agreements to expand connectivity with airports in Sweden, Norway, and Denmark.
The Tourism Department of the Fuerteventura Cabildo emphasizes that the Scandinavian market is of "great interest" to the destination due to its high level of spending. Additionally, it is characterized by booking long stays, valuing commitment to sustainability, and consuming local products and services, contributing to promoting the local economy.
During the meeting between the Tourism Councillor, Marlene Figueroa, staff from the Tourism Board, and representatives of the tour operator, it was agreed to position all the accommodation facilities in the island's municipalities in the Swedish, Norwegian, and Danish markets, including El Cotillo and not neglecting Las Playitas.
The Fuerteventura Tourism Board are proud of being the only destination in the Canary Islands where Scandinavian tour operators are also operational in the summer, not just in winter. Therefore, they want to work significantly on connectivity with these countries.
"We are finalizing specific and customized agreements with all tour operators and airlines to leverage their ‘know-how’ and ‘know-who’ in the tourist-emitting markets towards our island and thus achieve positive results in 2024. There is no time to lose," Figueroa said.
