40% of holidaymakers have visited the Canary Islands more than five times
According to the latest figures from the Tourist Expenditure Survey conducted by the Canary Islands Institute of Statistics (ISTAC), the Canary Islands continue to attract repeat visitors as a remarkable 40.3% of international visitors who came to the archipelago in the first quarter of 2024 had previously visited at least five times. Only 24.4% of these tourists were making their first visit to the islands.
The trend is even more pronounced on Lanzarote, where repeat visitors make up 44.2% of the 735,000 tourists recorded between January and March 2024.
Nordic and British Travelers Lead in Loyalty
The most loyal visitors come from Nordic countries, with an impressive 52.9% of repeat tourists. This is followed by British holidaymakers at 50.7%, Irish at 45.4%, and Germans at 38%. National visitors from Spain account for 37% of repeat guests, while Belgians, Swiss, Italians, and Dutch also show significant repeat rates, at 33.8%, 31%, 28%, and 25.7%, respectively.
This loyalty emphasises the Canary Islands' enduring appeal and highlights the region's strong position as a preferred destination for international travellers due to a year-round warm climate and easy access for winter sun.
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