The Ministry of Tourism have put up a huge billboard in the centre of Manchester, not only paying tribute to the achievements of Manchester City after they won the treble but also promoting the Canary Islands at the same time, with the strapline “Our blue skies are also the best in Europe”.
Turismo de Canarias is taking advantage of Man City’s achievement with a play on words as they are known as the ‘Sky Blues’, to promote the islands in the UK as it is the main source market for tourists visiting the archipelago.
In fact, statistics show that 18% of British visitors, who come to the islands, fly from Manchester, which is only surpassed by London with 30%.
The billboard is located on Market Street, the main shopping street in Manchester, and will be in place for two weeks. The objective is to further strengthen ties with the British market, which plays a fundamental role in Canary Islands tourism, since over a third of the 14.6 million tourists that visited the islands last year, came from the UK.
