Adeje has been named the most competitive Spanish tourist destination according to a SolyTur study published today by Exceltur. The study, which analysed over 87,000 pieces of relevant data from the different destinations throughout the country, was presented today at an online event which the Adeje mayor, José Miguel Rodríguez Fraga, took part. Exceltur, Alliance for Excellency in Tourism, is a non-profit group formed by the leading Spanish tourist groups and businesses in the sector.
The mayor underlined the relevance of the study, saying that it is “an important working tool which allows us to follow specific methods in the face of a singular crisis which has come from outside our influence.” He added that the data gleaned from the SolyTur study showed that “when we overcome this health crisis we will have a solid and rapid recovery in tourism”.
