Hollywood star Sarah Jessica Parker has been spotted filming in Tenerife, after it has been confirmed she was on the island for five days making a commercial for a clothing brand.
The shoot mainly took place in the historic plaza near the cathedral in La Laguna, taking advantage of the picturesque backdrop of the plaza for the project.
In addition to filming in La Laguna, she was seen at the Casino of La Laguna and enjoyed exploring other parts of the island. Her visit included a stroll through Puerto de la Cruz and a meal at a traditional guachinche in the northern region of Tenerife.
The actress’s presence didn’t go unnoticed, as social media lit up with sightings. Fans gathered near the plaza, which was closed to the public during the shoot.
Videos shared on platforms like Instagram—such as one posted by the account @ilovelalaguna—showed Parker stepping out of a black van, clad in a long coat, as she navigated the pedestrian streets of La Laguna.
Beyond her famed role in Sex and the City, Sarah Jessica Parker has diversified her career in recent years. She has become a successful entrepreneur in fashion and winemaking, while continuing her acting work. Recent projects include her return in the sequel to Hocus Pocus and other productions blending nostalgia with fresh storytelling.
Her visit further highlights the Canary Islands' growing appeal as a filming location for international productions. The buzz around her presence has sparked excitement among locals and reinforces La Laguna’s reputation as a destination of choice for stars and filmmakers alike.
