Jet2 partners with TUI in major global deal for excursions and activities
In a significant move for the travel industry, Jet2 has entered a new partnership with TUI Group to expand its holiday packages with excursions, activities, and attraction tickets from the TUI Musement catalogue.
TUI recently struck a similar agreement with easyJet Holidays, strengthening its role as the leading tour operator provider of in-destination experiences.
The collaboration means Jet2 customers will gain access to thousands of activities across more than 75 destinations, bookable through the Jet2 app or a new “Experiences” website currently being developed by TUI Musement.
This will go live during 2026 for customers booking directly with Jet2, followed later by those using independent travel agents.
Jet2 CEO Steve Heapy said the partnership “makes it easier to book destination experiences and allows us to offer a first-class selection of activities, further enhancing the holiday experience.”
Peter Ulwahn, CEO of TUI Musement, added that the deal “reaffirms TUI Musement’s position as a leading B2B partner in tours and activities,” and that the team is ready to work with Jet2 to deliver exceptional experiences for their customers.
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